traveling_towards_sustainability_credit_james_healy, blue ocean summit 2014, sustainable choices, marine conservation, sustainable dive industry(Blue Ocean – Wednesday June 4, 2014) — Day 4 of the Blue Ocean Business Summit kicks off on Thursday June 5, 2014. This free online industry event calls all stakeholders to the table to discuss the future of the dive industry and the need to bring the ocean into their businesses as a full partner.

The first day, entitled Big Ocean, Big Picture gave participants a powerful grounding on the new way of doing business that will help business owners and travelers ride the waves of change occurring in our industry and world.

The second day, Redefining the Dive Resort delved deep into the resort experience, determining if tourists even know or care about sustainable tourism, and what successful resorts are doing to redefine themselves in light of the new blue business reality revealing itself right now.

The third day went to the heart of the matter with Honest Talk about Marine Conservation. We learned about exactly is going on out there in the underwater world and how people, considered ‘lower tier’ stakeholders in the dive industry, are getting on board to be a powerful part of the solution.

Day 4 we’ll be Travelling Towards Sustainability. Where is the dive industry sitting in terms of environmentally-friendly travel and dive experiences? And what must we do to move forward to protect our businesses and grow the industry?  The answers may surprise you.

9:00 am EDT Dr. Alex Brylske, a cornerstone of reason in our industry will give us a wake-up call. He’s been diving for 48 years and his work with PADI, Dive Training Magazine, CORAL and Florida Keys Community College gives him a unique and cutting perspective on what’s really going on. Alex is a passionate and wise straight-shooter. Stay open and listen up to “Beyond ‘Responsible Diver’: The Ocean Reality Check.”

11:00 am  How hard is it to sell a sustainably-driven dive trip? Cheryl Patterson, and her team at Deep Blue Adventures live and breathe the 3P’s with their wholesale/tour operation. She’ll give you an overview of where we are in “Selling Dive Travel with Substance.”

1:00 pm EDT In “It’s not easy being green” Steve Weaver of Dream Weaver Travel, gives you an honest look at the challenges of being a dive store selling trips, and a wholesale/tour operator trying to give the customer what they want.

3:00 pm EDT  Steve Mussman of  has been a relentless advocate of being a sustainable industry. His dive store,Sea Lab Diving has learned to communicate the issues and powerful environmental messages to his customers since 1987. Don’t miss how he does it in “Diving Professionals as Ambassadors of the Blue.”

Summit on a Mission
The goal of the Blue Ocean Business Summit is to inspire, inform and guide dive industry people to take action to “Blue their Business” and support ocean conservation as part of a sustainable business model.

The Summit Speakers include some of the dive and travel industry’s pioneers and trailblazers who are already embracing the change and making advancements in game-changing ways.

Although the Blue Ocean Business Summit is free to online attendees, the Summit will offer a downloadable Summit Resource Guide (along with accompanying audios of all 20 speakers) that contains valuable tools, checklists, background and reference material for those dive businesses inspired to take action down the path towards sustainability. The Blue Ocean Business Summit Guide and audio replays are available at a special pre-order price of US$49.99 and may be purchased at

Partnering in Conservation
Seven dollars of each Summit Resource Guide (and accompanying audios) sold at the Blue Ocean Business Summit will be contributed to Mission Blue, to support the creation of Marine Protected Areas around the world.

To learn more about the Blue Ocean Business Summit and to register, visit Blue Ocean Business

Image Credit: James Healy