Jacques Cousteau most famously said, “People protect what they love.” With our ocean needing our protection, how can we get people to love it when they have no experience below the waves? One of the initiatives of the Diving Equipment Manufacturing Association (DEMA), the “Be A Diver Pool Tour”, serves to connect people to water by giving them opportunities to try scuba diving at local events.
This year DEMA’s Be A Diver Pool Tour has already reached over 905,000 potential ocean huggers through media coverage of the Pool Tour that has already made stops at the Mid America Boat Show in Cleveland; Travel + Adventure Shows in Dallas and Washington, D.C.; the Kentucky Sportsman Show; and the Channel 8 News Outdoors Expo and Boat Show in Tampa.
“Having the Be A Diver Pool at various cross-marketing consumer shows throughout the U.S. continues to be an effective tool to introduce people to scuba diving,” commented “Big Wave” Dave Reidenbach, DEMA’s Pool Tour Coordinator. “Not only does the media coverage received by the Pool provide a valuable opportunity to promote scuba diving to TV viewers, the Pool provides attendees and potential new divers with the chance to try scuba for themselves.”
The first five events of the year promoted the Be A Diver Pool and the “try diving” experience as one of the top activities for show attendees. As a result the Pool was featured on news stations WOIO-CBS, WUAB-MY43, WKYC-NBC, WFAA-ABC, KDFW-FOX, KTVT-CBS, WFIE-NBC, WEVV-44 NEWS, WTTA-WB and WFLA-NBC. All ten stations showcased reporters broadcasting from the Pool and interviewing “Big Wave” Dave to discuss the Pool Tour, safety tips on diving, and top dive spots for local diving.
How it works.
Making stops throughout the year at various consumer-oriented travel, outdoor activity and adventure shows, the Be A Diver Pool gives anyone 10 years old and up the opportunity to discover the fun and exciting sport of scuba diving for FREE in the comfort of a large, heated Pool. Event attendees are also able to test out some of the latest scuba diving equipment and have a photo of themselves taken underwater that can act as an everlasting keepsake. Those who take the plunge need not worry about getting wet, since the Be A Diver Pool provides wetsuits, towels, hair dryers and dressing rooms.
Find a Pool Near You:
The Pool will continue its tour as a top consumer show feature throughout 2016. Retailers who are interested in participating in a scheduled Pool stop or who may be aware of an event with potential for attracting new divers are encouraged to contact Dave Reidenbach at (920) 205-3657 or firstname.lastname@example.org.
With more than 1,300 members, the Diving Equipment & Marketing Association (DEMA) is an international organization dedicated to the promotion and growth of the recreational scuba diving and snorkeling industry. This non-profit, global organization promotes scuba diving through consumer awareness programs and media campaigns and the yearly DEMA Show. For more information on DEMA and affiliated programs contact (800) 862-DIVE (3483) or (858) 616-6408 and visit DEMA.org. To register for DEMA Show 2016 visit DEMAShow.com.
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