A 50-year road map for the future of adventure travel and responsible tourism will be explored during World Travel Market, the leading global event for the travel industry.
Issues, policies and trends in the adventure travel sector will be debated across two days, rounded off by a networking event for operators, agents, destinations, tourism boards, equipment brands and the media. Chris Doyle, Executive Director – Europe, Adventure Travel Trade Association (ATTA), will lead the first session, entitled ‘Pioneering the Next 50 Years, Today’.
Organised by ATTA, the debate will consider a new 50-year path for responsible tourism and ways to tackle the problems faced today. Doyle said: “We must acknowledge today’s existing barriers and challenge faulty institutional models and systems.
“It is time to explore a new course of action, designed to help our entire leisure tourism industry…to reconsider, re-frame and re-invent how it views development and capacity. “We will take a deeper look at how purposeful shifts in policy and development can contribute to an economically prosperous future for the entire tourism supply chain.”
Doyle commented: “Hot topics include market shifts, digital marketing, traveler lifestyle and motivation, youth markets and mobile booking. “We’ll make sure delegates receive valuable insights on how to frame these issues within their businesses.”
World Travel Market Senior Director Simon Press said: “As we are marking the 35th WTM this year, we have been looking at the next 35 years in travel and discussing what the future might hold. “It’s great that the adventure travel sector is also taking a long-term view and is debating sustainable policies that could shape the industry for the next 50 years.
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