Sustainable Business

There is no greater thing you can do with your life and your work than follow your passions… in a way that serves the world and you. —Sir Richard Branson

Sustainable Business

This is not your business-as-usual section, our articles cover blue economy initiatives, sustainable practices and profile inspiring stories that give insights on how you can apply sustainable practices in building your business.

These articles are written by ocean people who have turned their passion into profits, they offer guidelines for marine tourism and dive travel providers, dive operators, eco-resort managers and live-aboard captains. If you want to find sustainable ways forward, we have a special place for you.

Selling Dive Travel with Substance – Cheryl Patterson

Selling Dive Travel with Substance – Cheryl Patterson

“Life is not measured by the number of breaths we take, but by the places and moments that take our breath away.” - Mark Twain, Cheryl Patterson’s favorite quote “We started Good Will Diving as a non-profit company that stresses sustainability and giving back. More...

Stakeholders in the Dive Industry  –  Dr. Carl Cater

Stakeholders in the Dive Industry – Dr. Carl Cater

“To swim fishlike, horizontally, was the logical method in a medium eight hundred times denser than air. To halt and hang attached to nothing, no lines or air pipe to the surface was a dream. At night I had often had visions of flying by extending my arms as wings....

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