“Failure isn’t about falling down: failure is staying down” – Steve Hogarth, Rock Band Marillion, Dr. Garrod’s favorite quote
Dr. Brian Garrod is an economist working in the field of tourism. The important knowledge he has gained is not getting to where it needs to go—to those of us in the dive business. The world’s tourism industry is under pressure to become sustainable and to be successful in the dive industry we need to understand how we fit into this broader tourism perspective and how to respond to these broader imperatives.
Sustainable business is directly linked to sustainable development. We can’t meet the needs of the present generation by compromising the ability of future generations to meet their own needs. How can we run our businesses in a way that achieves our goals now without adversely affecting the needs of future generations or the quality of the marine environment?
“the Ocean is on loan to us”
As Brian so beautifully states it, “The ocean is on loan to us, we don’t own it; we are leasing it from future generations, therefore it is our responsibility to leave it in a good state so that future generations can enjoy, live and thrive to the same or better extent than we do.”
The sustainable model is now permeating the business environment, shifting the definition of the bottom line. In the traditional business model, the bottom line is profit where the concern is to ensure revenues are greater than costs and if there is no profit, the business has not achieved its goal. What is this profit at the expense of?
Its in our own business interests to look after the planet.
A sustainable business model incorporates the broader concept of a triple bottom line, whereby we evaluate the profit we make, but also the people (Local communities, employees, customers) we impact and the planet we extract from—the lovely blue ocean. These three factors are equally important to consider. “It’s in our own immediate business interests to not only make a profit, but look after the people and look after the planet as part of our business model”. We need to incorporate all three business factors to be viable and sustainable over the long-term.
Brian Garrod is Professor of Tourism Management at the School of Business and Management, Aberystwyth University in Wales, UK. He is the co-author of seven books, including Marine Ecotourism: Issues and Experiences and New Frontiers in Marine Tourism: Diving Experiences, Sustainability, Management. He is also co-editor of the Journal of Destination Marketing and Management and a member of the editorial boards of the Journal of Ecotourism, Tourism in Marine Environments, and the International Journal of Tourism Research.
Brian has undertaken consultancy and research projects for the United Nations World Tourism Organization, the OECD, the UK and Welsh Governments, Visit Wales and the EU Regional Development Fund.
He has a long-standing interest in the principles and practices of sustainable business, particularly in the context of marine tourism, and has undertaken a number of projects in this area. Currently, Brian is working with the Cardigan Bay Marine Wildlife Centre on a project concerned with mediation in dolphin-watching activities, and he sits on the committee of the Dyfi Biosphere Tourism Association.
Understand the necessity of sustainable travel and sustainable diving.
More of Brian’s inspiring message on understanding the necessity of sustainable travel and sustainable diving can be heard on Dr. Garrod’s complete interview at Blue Ocean Summit 2014: Dr. Brian Garrod. And learn about the Cardigan Bay Marine Wildlife Center and the Dyfi Biosphere Tourism Association. To review Dr. Garrod’s book titles and support the Blue Ocean Community go to the Store where you can see our entire directory of marine books and films.
Brian Garrod’s colleague and fellow Ocean Author Dr. Stefan Gossling is an expert in climate change and carbon emissions in the tourism industry. He has conducted a number of carbon footprint studies, including one on the impact of tourism in the Seychelles where many of its tourists are divers and snorkelers. See Stefan’s article at Ocean Profiles: Stefan Gossling.
A third speaker sharing his thoughts on our theme “Big Ocean, Big Picture” is Dr. Dale Cater and his article “Stakeholders in the Dive Industry” also talks about focusing on the long term health of dive destinations and their marine sustainability. He also touches on how divers can be advocates of marine health and ocean literacy. See Dr. Carl Cater’s article at Ocean Profiles: Dr. Carl Cater