We have three great experts speaking on the theme of Big Ocean, Big Picture. One is focused on how we need to change our communication of the Ocean Conservation Message while our other two speakers bring exciting new perspectives to the issue of a Model for Sustainable Dive Business and acknowledging all of the stakeholders in Sustainable Marine Tourism. Enjoy their insights into each of these issues.


This is your mind on water: How Neuro-Science Research is showing that We’ve Been Wrong in the way we have been Spreading the Ocean Conservation Message – Wallace J. Nichols

Wallace J. Nichols, marine biologist, ocean conservation, marine conservation, marine scienconservation messageWallace J. Nichols says, that for the last ten years, we have been presenting the plight of the world’s oceans to the public with statistics and data that often has little meaning to them. We want to make them care about the importance of these ocean issues, however  “We have taken something that is so big and inspiring, provocative and emotionally rich and it is reduced to a few talking points with stats that are far from inspiring.”  However Wallace is convinced that we have the answers to these problems and we just need to put the solutions into action. As Wallace says its not about “listening to a marine biologist tell you what to do. It is about listening to yourself and following through.”

Neuroscientists have been studying nostalgia and this research has been used by marketers to sell their products, so Wallace suggests that we should use the same knowledge to sell what has the potential for fixing nature. ” Neuro-marketing for nature, for the ocean; I call it neuro-conservation.”

To find out more about Dr. Nichols’ research check out his article “This is your mind on water: How Neuro-Science Research is showing that We’ve Been Wrong in the way we have been Spreading the Ocean Conservation Message” at: Ocean Profiles: Dr. Wallace J. Nichols



Sustainable Business: What is it and why should we care? — Dr. Brian Garrod,

Dr. Brian Garrod, sustainable business practices, sustainable choices, scuba diving operations, sustainable diving“The ocean is on loan to us, we don’t own it; we are leasing it from future generations” as Brian Garrod so beautifully states “therefore it is our responsibility to leave it in a good state so that future generations can enjoy, live and thrive to the same or better extent than we do.”

Dr. Brian Garrod has created a sustainable business model that contains a new concept of a triple bottom line. This means that we need  to evaluate our profit, only after also factoring in the cost to the people (Local communities, employees, customers) that are impacted and the environmental impact on the planet we extract from.

All three factors are equally important to consider in determining a true cost of doing business. “It’s in our own business interests to not only make a profit”, Brian stresses “but look after the people and look after the planet as part of our business model”. Sustainable practices need to be incorporated throughout all three business factors to have a truly sustainable business that is viable over the long-term.

To dive deeper into the necessity of sustainability in the dive industry read Brian Garrod’s  “Sustainable Business: What is it and why should we care?” at: Ocean Profiles: Dr. Brian Garrod



Stakeholders in the Dive Industry —  Dr. Carl Cater

Carl Cater, marine tourism, susstainable dive travel, sustainable diving, eco-tourism, sustainable businessAs an authority on marine tourism Dr. Carl Cater has been observing a trend away from the all inclusive, sand and  beach, holiday experience to one of having a more meaningful and sustainable ocean experience. This holiday travel trend is moving substantial growth into the area of sustainable travel and marine eco-tourism

Carl is an avid scuba diver and adventure traveler as well as an academic who has been researching sustainable tourism. He is the co-author of “Marine Tourism: Between the Devil and the Deep Blue Sea” that is based on a simple but important concept called stakeholder theory, a proposition that is proving to be fundamental to successfully creating a sustainable dive business.

Stakeholder theory is fundamental to sustainability.” Carl emphasizes  “When you consider this in the marine context, the concept of stakeholder theory becomes even more important because the ocean connects everything. A small dive operator, a local community, a fishing operation, they are all connected and impact each other. and they “impact the environment in a very connected way. If we are trying to run a business using the ocean then we absolutely must recognize those other connections, and how we each connect to the ocean.”

To gain a deeper understanding of Carl’s “Stakeholder Theory” read “Stakeholders in the Dive Industry” at: Ocean Profiles: Dr. Carl Cater