Recycled Ocean Plastic finds New Use

adidas shoes 16x9, recycled ocean plastic waste, marine consaervation, sustainable products, sustainable choices, recycle plasticThe UltraBOOST Uncaged Parley is the first mass-produced shoe produced from recycled ocean plastic waste recovered from the sea. Adidas created the running shoe using a combination of 95% plastics recovered from the Indian Ocean near the Maldives and 5% recycled polyester. Each pair of shoes recycles the equivalent of eleven plastic bottles and the shoe laces and lining are also produced using recycled materials.

Adidas has created 7,000 pairs and has plans in 2017 to create one million more, and in the process recycling at least eleven million plastic bottles into performance footwear. The Parley Global Clean-up Network and Remote Island Interception operations are responsible for capturing and repurposing plastic waste.

“Nobody can save the oceans alone,” said Cyrill Gutsch, Founder, Parley for the Oceans. “Each of us can play a role in the solution. It’s in the hands of the creative industries to reinvent faulty materials, products, and business models. The consumer can boost the demand for change. But it’s up to eco innovation leaders, like adidas, to make change a reality.  With this shoe we demonstrate what’s possible.”

Breaking News: Adidas is expanding their line of sports ware to include swimsuits made from recycled plastics recovered from the sea, read our post:

Breaking News: See Polluting Plastics Ban, Good News from Davos on the latest recommendations from leading plastic manufacturers to find alternatives to petroleum-base “Substances of Concern.”

Eric Liedtke, adidas Group Executive Board member said: “We will make one million pairs of shoes using Parley Ocean Plastic in 2017 – and our ultimate ambition is to eliminate virgin plastic from our supply chain.”

Read the entire article on Recycled Ocean Plastic at The Maritime Executive. Or Adidas and Parley, Hypebeast.