(Blue Ocean Network.com – Monday June 2, 2014) — Day 2 of the Blue Ocean Business Summit kicks off on Tuesday June 3, 2014. This free online industry event calls all stakeholders to the table for a game-changing gathering of trailblazers who are making a difference while making a living.
The first day is entitled Big Ocean, Big Picture gave participants a powerful grounding on the new way of doing business that will help business owners and travelers ride the waves of change occurring in our industry and world.
The second day, Redefining the Dive Resort will delve deep into the resort experience, determining if tourists even know or care about sustainable tourism, and what successful resorts are doing to redefine themselves in light of the new blue business reality revealing itself right now.
9:00 am EDT Sustainable Tourism at Island Destinations Expert, Dr. Rachel Dodds will open the day and answer the question “Does the Tourist Care?”. Rachel will provide some incredible statistics, provide insight into greenwashing, discuss the value of sustainability and what happens when you choose to stick with the same ole traditional route, given the powerful trends happening right now. She’ll give you pause about how we’ve been selling our dive travel products and destinations.
11:00 am EDT Henrik Rosen, of Wakatobi Resort in Indonesia, will give us a behind-the-scenes look at “How a remote dive operation in Sulawesi became an award-winning destination and model for sustainability”. Fascinating info about value, working with the local community, reef damage and resuscitation, value vs discounting, mitigating diver impact and identifying the most dangerous divers on the reef.
1:00 pm EDT Next up is the team from Southern Cross Club on Little Cayman. Jennifer Mills and Neil van Niekerk will show you how they and owner Peter Hillenbrand took on the collaborative team approach to take on the Green Globe Certification challenge. They’ll share insights on how their committed consistent involvement with the local community support, influence in government directives and NGO participation are guiding the way. Don’t miss “From a 50′s fishing club to a green globe resort: How to take on Sustainability certification for your operation when the task looks daunting.”
3:00 pm EDT Hamanasi Adventure and Dive Resort in Belize has created a unique offering where guests experience “geotourism” – a philosophy that gives travelers a strong sense of place and the natural and cultural uniqueness of the area. Owner Dana Krauskopf will tell us “How to create a resort experience divers will pay to protect.” This interview will show you just how involved employees are key activators, supporters and marketers of the process and the benefits of incorporating sustainability as the way forward for business.
Summit on a Mission
The goal of the Blue Ocean Business Summit is to inspire, inform and guide dive industry people to take action to “Blue their Business” and support ocean conservation as part of a sustainable business model.
The Summit Speakers include some of the dive and travel industry’s pioneers and trailblazers who are already embracing the change and making advancements in game-changing ways.
Although the Blue Ocean Business Summit is free to online attendees, the Summit will offer a downloadable Summit Resource Guide (along with accompanying audios of all 20 speakers) that contains valuable tools, checklists, background and reference material for those dive businesses inspired to take action down the path towards sustainability. The Blue Ocean Business Summit Guide and audio replays are available at a special pre-order price of US$49.99 and may be purchased at BlueOceanBusinessSummit.com.
Partnering in Conservation
Seven dollars of each Summit Resource Guide (and accompanying audios) sold at the Blue Ocean Business Summit will be contributed to Mission Blue, to support the creation of Marine Protected Areas around the world.
To learn more about the Blue Ocean Business Summit and to register, visit Blue Ocean Business Summit.com.