(Blue Ocean Network.com – October 28, 2013) — Australia’s Queensland has turned turtle in a bid to encourage more visitors. The state launched a new tourism campaign yesterday to encourage holidaymakers to secure their spot to experience turtle season.
“The turtle season is a signature natural experience on Queensland’s calendar, providing visitors to the Southern Great Barrier Reef region with a rare opportunity to witness the magnificent marine turtle during nightly ranger-guided turtle encounters at the Mon Repos turtle rookery,” Queensland Tourism Minister Jann Stuckey said.
Visitors can Watch Turtle Hatchlings
“Later in the season visitors can watch the tiny turtle hatchlings embark on life’s journey into the tropical waters off Queensland’s coastline.
“This is an unparalleled Queensland natural encounter that should not be missed.
“The marketing initiative will feature images of turtle hatchlings across a range of mediums from television to online channels to the side of Brisbane buses.
“Queensland’s ‘Best Jobs Park Ranger’, Elisa Detrez, will also visit the rookery, working alongside rangers to promote the experience to people around the world via her blog and social media.”
A World Class Ecotourism Experience
National Parks Minister, Steve Dickson said the Mon Repos turtle rookery, run by the Queensland Park and Wildlife Service (QPWS) provided visitors with a world-class ecotourism experience.
“As the largest loggerhead turtle rookery in the South Pacific, Mon Repos provides visitors with an unrivalled opportunity to see the most significant concentration of nesting marine turtles on Australia’s east coast.”
Tropical Cyclone Oswald hit Mon Repos almost a year ago, Bundaberg North Burnett Tourism general manager Rick Matkowski noted. This year’s season demonstrated the resilience of the local tourism industry. The rookery was back bigger and better, with staff and volunteers expecting a bumper turtle season.
“For the past three years this campaign has strengthened the partnership between tourism and National Parks to provide a unique educational tourism experience whilst promoting the value of conservation of these endangered species,” Matkowski said.
Domestic visitors to the Bundaberg region spent AUD 1.3 million per day in the year to June 2013, with the turtle season an important drawing card providing a major economic boost to the local economy.
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