©Amos Nachoum/BigAnimals.com shark, great white shark, shark finning, marine life

The growing trend of shark diving combined with the vulnerability of shark populations has spawned a new sustainable dive tourism website that will premier at the DEMA Show in Orlando Florida Nov 4-7, 2015.

Sustainble Shark Diving.com is a free, open access portal for tourists and dive operators that helps to underscore the value of healthy shark populations to tourism as well as highlight best practices.

“I believe a living shark showcased for tourism over its lifetime is better than a dead shark used once for its fins and meat,” says site founder Rick MacPherson.

The Value of Shark Diving Tourism

Costa Rica, Cocos Island

Dr Austin Gallagher, Postdoctoral Researcher at Carleton University and principal author of a ground-breaking 2015 global study of the shark diving industry, agrees,  “The value of shark diving tourism to local economies and cultures has emerged as one of the leading arguments for the conservation of sharks around the world.”

Sustainable Shark Diving.com offers visitors a compilation of shark diving best practices and guidelines,” explains MacPherson.  “You can search by shark species or by region.  Whether you want to dive with white sharks, whale sharks, oceanic whitetip, bull, nurse, or any species, you will find the most currently accepted sustainability guidelines for that type of experience.”

Importantly, Sustainable Shark Diving.com features a Trip Advisor- like review section that allows divers to rate their experience with any shark dive operation against a set of sustainability criteria that includes safety, environmental performance, staff interactions, and overall educational/conservation value.

“This tool has enormous potential to begin pushing the entire global industry closer to sustainability and accountability”, says Dr Gallagher. “By allowing the tourists themselves – the lifeblood of this and any tourism industry – to rank the performance, safety, and environmental ethics of operators around the world, the industry as a whole becomes more transparent and we can promote the good and hopefully phase out the bad.”

Sustainable Shark Diving.com will launch in December 2015 and is being previewed November 4-7 at DEMA Show 2015 in Orlando, Florida. The website is scheduled to go live in December. For more details, rickmacpherson@me.com or call (510) 295-5538.


About Founder Rick MacPherson

Rick MacPherson is a marine ecologist and conservationist with three decades of experience in solving environmental challenges.  He has a particular focus and interest in the intersection of conservation and marine tourism.  As a PADI certified diver for over 35 years, he has witnessed the decline of coral reefs and shark populations during his lifetime.  In response, MacPherson has become a passionate advocate and thought leader on the role of sustainable tourism as a lever for ocean conservation.

Achievements have included development of the world’s first standards for scuba diving, snorkeling, and boating; designer of the Criteria and Indicators for Sustainable Marine Tours for the Cruise Lines International Association (CLIA), and founder of the Mesoamerican Reef Tourism Initiative–the longest-running sustainable tourism project in the Americas.

With a belief and expertise in collaborative solutions, MacPherson has brokered partnerships across governments, corporations, NGOs, private sector, and local communities to arrive at pragmatic solutions to complex environmental problems.  He is Founder and Principal of Pelagia Consulting, a San Francisco-based ocean science and conservation think tank, where he serves as senior advisor to international NGOs and charitable foundations.  In 2013, MacPherson was awarded the Oris/Scuba Diving Magazine Sea Hero of the Year Award in recognition of his achievements in ocean conservation.


About the DEMA Show 2015

The DEMA Show 2015 is presented by the Diving Equipment & Marketing Association, an international organization dedicated to the promotion and growth of the recreational scuba diving and snorkeling industry. With more than 1,300 members, this non-profit, global organization promotes scuba diving through consumer awareness programs and media campaigns. DEMA Show 2015 will be held at the Orange County Convention Center in Orlando, Florida November 4-7, 2015. For more information on DEMA and affiliated programs contact (800) 862-DIVE (3483) or (858) 616-6408.