Lacoste, a world-famous French clothing brand, replaced its iconic crocodile logo with animals on the brink of extinction to draw attention to their plight. In a collaboration with the International Union for Conservation of Nature (IUCN), Lacoste presented ten endangered animal designs on their classic white polo-shirts including the Vaquita or Gulf of California porpoise.


The illusive Vaquita is a solitary sea mammal that enjoys swimming at a leisurely pace in shallow waters. It weighs around 48 kilos on average and measures 1.5 meter in length. It is a critically endangered species with its numbers declining to less than 30.  The Vaquita’s numbers have been decimated by illegal fishnets set for the Totoaba fish, whose swim bladder is considered a delicacy in China and commands high prices. The Totoaba is itself endangered.


Ten Endangered Designs

Each of the ten Lacoste designs serve to spread awareness about these species and the dangers they face in limited edition charity tie-in with the IUCN’s Save Our Species program.The number of polos produced for each series corresponded to the remaining population sizes in the wild. Only 30 Vaquita shirts were available for sale.  The other nine Lacoste designs included the Burmese Roofed Turtle, the Javan Rhino, the Northern Sportive Lemur, the California Condor, the Kakapo, the Anegada Ground Iguana, the Cao Vit Gibbon, the Saola and the Sumatran Tiger.

All but a handful of Lacoste shirts were sold out within hours of going on sale for 150 euros ($183) immediately after the brand’s Paris fashion week show.
By purchasing the shirts, people are participating in helping IUCN and Lacoste in the fight for wildlife conservation worldwide.

Now completely sold out, you can still support endangered species and learn more at Save Our Species.

Laurie J. Wilson