“The ocean really is our number one stakeholder, and without it, we don’t have a business. That’s why we’ve decided to shift gears and focus on sustainable business practices for the industry.” ~ Ali Miller
A lot has happened since she and her partners bought Denver Divers, they now run a complete program that highlights unique travel destinations and experiences with sustainability as a guiding force. Ali’s store doesn’t shy away from the big issues, airing films like “Blackfish” and “Sand Wars” the store’s monthly in-house events. Selling dive travel also means selling dive gear, and Ali has some interesting insights into how to get suppliers involved in more sustainable business solutions.
Sustainability as a Service?
“I think the next step would be to do a pledge…We would like to see these business practices put into place in the next 3 years. This is what we’re asking for.” If you get enough dive stores to sign on, then the reps will actually have clout to take to the manufacturer or to their bosses and say, “Hey, 30 of my dive stores want to see this
change happen. Is there any way we can make it happen?”…“Now it’s part of every
business class, the environmental ethics of business. It’s a huge, huge thing. I think we
can all take a page from the industries that have done well”.
Sustainable Choices for Conservation
Ali also talks about the lifestyle changes and sustainable choices that each of us can make as individuals to further sustainability and marine conservation. “everybody talks about saving the reefs and saving the environment that we dive in, but there’s also the land side of things that we need to start taking care of in our everyday lives…changing the way we live our lives … not using plastic bottles all the time and not driving our cars everywhere. Just living the life that you want to live for the ocean.”
Alexandra (Ali) Miller is President of the Colorado Scuba Retailers Association (CSRA). She remains a partner at Denver Divers, and is an SSI Dive Control Specialist Instructor. Alexandra graduated from the University of Redlands with a Bachelor of Arts in Environmental Studies and holds an MBA from the University of Colorado, Denver. She is also an advisory board member with the Colorado Ocean Coalition.
What Is Blue The Dive?
Ali is a founding member of Blue the Dive and believhttp://www.divecolorado.com/diveshops.html.http://www.divecolorado.com/diveshops.html.es that, as scuba divers we have a strong responsibility to protect our ocean for generations to come. At the Blue Vision Summit in 2015 in Washington DC Vicki experienced being a citizen lobbyist and learned how to talk to her representatives in Congress and how she could sway their vote towards sustainability.
If you find Ali’s experiences informative and you want to become an Ocean Change-maker you can join Ali and us by becoming a Blue Ocean Member and see all of Ali Miller’s interview at the Blue Ocean Summit 2015: Ali Miller. You can also visit Ali at Blue the Dive, visit Denver Divers or see what is happening with the Colorado Ocean Coalition.
Ali Miller has given us some very important guidelines on how to engage customers, clients and suppliers in sustainability issues. She also described becoming a citizen lobbyist at Blue Vision Summit in Washington DC. If you want to find out more about how you can become a citizen lobbyist then meet David Helvarg who organized the Blue Vision Summit at: Ocean Profiles: David Helvarg. Or if you wish to see other speakers who talk about engaging customers and suppliers then listen to Andrew Lewin talk about his program Speak Up for the Blue, at: Ocean Profiles: Andrew Lewin.