social_media_ diving business, sustainable dive business, scuba diving, best practices, sustainable dive tourism(Blue Ocean — March 17, 2014) — If you want a solid fan base you must engage your travel audience with good content. Yet, many dive travel pros struggle with knowing what to post. Whether you are wondering what to say on Twitter, Facebook, blogs or any other channel, here are some dive travel content ideas to help you quickly and easily connect with your audience:


1. Photos
To sell the experience you MUST have photos. A lack of photos is the single most common mistake of divetravel businesses. The best way to get people thinking about travel is to show them the amazing dive destinations they can experience with you. If you can, share personal or client photos of destinations you want to sell. They don’t need to be professional shots and often work even better if you or other clieints are in the photo.  Don’t steal photos. And please make sure you credit the photographer whenever possible.

2. Videos
Videos are also a great way to inspire customers to travel and usually works even better than photos because of their interactive nature.  A home video of a particularly memorable moment, mega-fauna encounter, fun activities or footage of a new resort are some examples.  YouTube is a great resource for underwater videos.  With a little imagination you can search and find some pretty amazing clips.

3. On-the-Road Updates
If you have access to an internet connection or a smartphone while on the road travelling or attending events, you can provide short live updates. People LOVE this stuff! This can be in the shape of photos, videos or blog updates. Tell them what you liked, didn’t like, recommend and find amazing. If you do a good job, you may get a booking or two out of the experience.

4. Blog posts
If you are publishing regular blog posts, PLEASE remember to post links to them on Facebook, LinkedIn, Twitter, etc to bring people back to your website. Most blog platforms will allow you to connect your blog to other social channels automatically if you have trouble remembering to post.

5. Event announcements
Special events, celebrations, upcoming classes, travel nights, exhibiting at a show, helping out at a community event, doing a travel presentation or receiving an award?  Invite your customers and fans (and their friends) to come see you.  You might be surprised by how many of them show up.

6. Client Milestones
Has a client got certified? Made their 100th dive? Had a manta encounter on your watch? If you have their permission, you can share this on  your social media. Your clients will love the attention and their followers will check you out.

7. News and Useful Links
If something’s going on a dive destination you work with, or in the world of diving, post the news. Local newspaper links, the latest traveler alerts, things to do, new attractions, Marine Park highlights, marine non-profits and conservation projects you support are some examples. Link back to your own useful links on your website. Provide your potential customers with information that they may not find otherwise. You can use Google Alerts to monitor the web for articles on just about any topic.

8. Inspiring Quotes and Humorous Cartoons
People love sharing inspiring quotes – especially those about the sea and famous ocean people like Jacques Cousteau. If you have a real funny bone post your humorous quotes and cartoons – and people will want to follow you.

9. Destination trivia, fun facts, quotes, recommendations.
Everyone loves a good bit of trivia, little known facts, staff picks and best of’s.  It’s entertaining, informative and can position you as  an expert in your field. Many tourist boards and hotel properties have interesting facts available through their marketing department.

10.  Polls and Opinions
If something is happening in diving and you have an opinion to share, you can use your social channel to do so.  While some controversy is okay, too much can turn people off. Instead, try polling your audience about such things as their favourite destination, how long a holiday they prefer and when. This allows you to do some quiet market research by engaging your customers this way.

11.Top 10 lists
A great way to covertly promote a destination, share quick recommendations on destinations to see, things to pack, attractions to visit and more. You can either compile your own top 10 or link to someone else’s.  Don’t forget photos.

12. Travel deals
This is the last on the list because social media is not about selling as much as connecting, engaging, building trust and a following. You can quickly turn people off if you are always pushing deals. And if you do push deals too much, you may be attracting bargain hunters and tire kickers.